Social media marketing : strategies for engaging in Facebook, Twitter & other social media

By:

Evans, Liana Li

Material type: Text

TextPublication details: New Delhi Pearson 2011Description: viii, 342 p 23 cm ; PbkISBN:

978-8131758090

Subject(s):

Social media Online social networks Internet marketing Viral marketing

DDC classification:

658.872 EVA

Online resources:

Click here to access online

Contents:

Part I: The Basics of Social Media Part II: It's About Conversation Part III: Social Media from the Inside Out Part IV: It's Not About You Part V: How Social Media Fits into the Online Marketing Picture

Summary: Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 EVA (Browse shelf(Opens below))	Available		B2189

Gratis Rs. 729.00/-

Part I: The Basics of Social Media
Part II: It's About Conversation
Part III: Social Media from the Inside Out
Part IV: It's Not About You
Part V: How Social Media Fits into the Online Marketing Picture

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategythen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsand profit big from today's hottest new social media sites and platforms!

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