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Curious marketer: expeditions in branding and consumer behaviour /

Bhat, Harish

Curious marketer: expeditions in branding and consumer behaviour / The curious marketer: expeditions in branding and consumer behaviour Harish Bhat ; foreword by R. Gopalakrishnan - Gurgaon, Haryana, India Portfolio, Penguin 2017 - xxvi, 322 pages 23 cm

Shanti Books
8661/03
Rs.599/-

ISBN: 9780670089758 (hbk.)

Source: Library of Congress -- New Delhi Overseas Office

Subjects--Topical Terms:
Branding (Marketing)--India.
Consumer behavior--India.

Dewey Class. No.: 658.820954 BHA

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