Curious marketer: expeditions in branding and consumer behaviour / (Record no. 113010)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881cam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19697147 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220311180846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170608s2017 ii b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670089758 (hbk.) |
| 025 ## - OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-2017325635 ; 80-91 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Library of Congress -- New Delhi Overseas Office |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.820954 BHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhat, Harish |
| 245 14 - TITLE STATEMENT | |
| Title | Curious marketer: expeditions in branding and consumer behaviour / |
| Statement of responsibility, etc. | Harish Bhat ; foreword by R. Gopalakrishnan |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | The curious marketer: expeditions in branding and consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gurgaon, Haryana, India |
| Name of publisher, distributor, etc. | Portfolio, Penguin |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 322 pages |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Shanti Books<br/>8661/03<br/>Rs.599/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 11/03/2022 | 658.820954 BHA | B3107 | 11/03/2022 | 11/03/2022 | Books |