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How brands grow: what marketers don't know /

Sharp, Byron.

How brands grow: what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute. - Australia : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 23 cm.

£24.99
Atlantic
1178598

ISBN: 9780195573565 (hbk.)

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.83 SHA

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