How brands grow: what marketers don't know / (Record no. 121262)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593pam a22001814a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240929143103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100727s2010 enka b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195573565 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 SHA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharp, Byron. |
| 245 10 - TITLE STATEMENT | |
| Title | How brands grow: what marketers don't know / |
| Statement of responsibility, etc. | Byron Sharp and the researchers of the Ehrenberg-Bass Institute. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | £24.99<br/>Atlantic<br/>1178598 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 29/09/2024 | 658.83 SHA | B4301 | 29/09/2024 | 29/09/2024 | Books |