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How brands grow: what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.

By: Material type: TextTextPublication details: Australia : Oxford University Press, 2010.Description: xvii, 228 p. : ill. ; 23 cmISBN:
  • 9780195573565 (hbk.)
Subject(s): DDC classification:
  • 658.83 SHA
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books H.T. Parekh Library GSB Collection 658.83 SHA (Browse shelf(Opens below)) Available B4301

£24.99
Atlantic
1178598

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