How brands grow: what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute.
Material type: TextPublication details: Australia : Oxford University Press, 2010.Description: xvii, 228 p. : ill. ; 23 cmISBN:- 9780195573565 (hbk.)
- 658.83 SHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.83 SHA (Browse shelf(Opens below)) | Available | B4301 |
£24.99
Atlantic
1178598
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