Total relationship marketing: rethinking marketing management from 4P's to 30R's
Gummesson, Evert
Total relationship marketing: rethinking marketing management from 4P's to 30R's - Oxford Butterworth Heinemann 1999 - xiii, 281p.
0-7506-4463-X
Marketing
Total relationship marketing: rethinking marketing management from 4P's to 30R's - Oxford Butterworth Heinemann 1999 - xiii, 281p.
0-7506-4463-X
Marketing