Total relationship marketing: rethinking marketing management from 4P's to 30R's (Record no. 83786)
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000 -LEADER | |
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fixed length control field | 00504nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100324s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-7506-4463-X |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gummesson, Evert |
245 ## - TITLE STATEMENT | |
Title | Total relationship marketing: rethinking marketing management from 4P's to 30R's |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 1999 |
Name of publisher, distributor, etc. | Butterworth Heinemann |
Place of publication, distribution, etc. | Oxford |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 281p. |
366 ## - TRADE AVAILABILITY INFORMATION | |
Detailed date of publication | 1999 |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
-- | TRP/INV/002615 dt 15/05/2001 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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GSB Collection | 25/03/2010 | 658.812 GUM | 23305 | 29/04/2013 | 21/06/2019 | Books |