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Total relationship marketing: rethinking marketing management from 4P's to 30R's
Material type:
TextPublication details: 1999 Butterworth Heinemann OxfordDescription: xiii, 281pISBN: - 0-7506-4463-X
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
H.T. Parekh Library | GSB Collection | 658.812 GUM (Browse shelf(Opens below)) | Available | 23305 |
TRP/INV/002615 dt 15/05/2001
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