Serious creativity: using the power of lateral thinking to create new ideas
De Bono, Edward
Serious creativity: using the power of lateral thinking to create new ideas - London Harper Collins 1996 - 338 p. 19 cm ; Pbk
Rs.5020/-
The need for creative thinking
Lateral thinking tools and techniques
The application of creative thinking
Appendices. The lateral thinking techniques
Notes on the use of the lateral thinking techniques.
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
978-0006379583
Creative thinking
Lateral thinking
Psychology
Problem solving
Serious creativity: using the power of lateral thinking to create new ideas - London Harper Collins 1996 - 338 p. 19 cm ; Pbk
Rs.5020/-
The need for creative thinking
Lateral thinking tools and techniques
The application of creative thinking
Appendices. The lateral thinking techniques
Notes on the use of the lateral thinking techniques.
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
978-0006379583
Creative thinking
Lateral thinking
Psychology
Problem solving