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Serious creativity: using the power of lateral thinking to create new ideas

By:

De Bono, Edward

Material type: Text

TextPublication details: 1996 Harper Collins LondonDescription: 338 p. 19 cm ; PbkISBN:

978-0006379583

Subject(s):

Creative thinking Lateral thinking Psychology Problem solving

Contents:

The need for creative thinking Lateral thinking tools and techniques The application of creative thinking Appendices. The lateral thinking techniques Notes on the use of the lateral thinking techniques.

Summary: Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	153.35 DeB (Browse shelf(Opens below))	Available		25316

Rs.5020/-

The need for creative thinking
Lateral thinking tools and techniques
The application of creative thinking
Appendices. The lateral thinking techniques
Notes on the use of the lateral thinking techniques.

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

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