From brand vision to brand evaluation:The strategic process of growing and strengthening brands.
Chernatony, Leslie de
From brand vision to brand evaluation:The strategic process of growing and strengthening brands. - 2 - Amsterdam Elsevier Scientific 2006 - xviii+318
978-81-312-1338-4
Brand management
From brand vision to brand evaluation:The strategic process of growing and strengthening brands. - 2 - Amsterdam Elsevier Scientific 2006 - xviii+318
978-81-312-1338-4
Brand management