From brand vision to brand evaluation:The strategic process of growing and strengthening brands. (Record no. 93683)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-312-1338-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chernatony, Leslie de |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation:The strategic process of growing and strengthening brands. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Elsevier Scientific |
| Place of publication, distribution, etc. | Amsterdam |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii+318 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.827 CHE | 33315 | 29/04/2013 | 22/06/2019 | Books |