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Brand failures: the truth about the 100 biggest branding mistakes of all time

Haig, Matt

Brand failures: the truth about the 100 biggest branding mistakes of all time - Reprint - London Kogan Page 2008 - xii, 260 p.

Includes bibliographical references and index

ISBN: 978 0 7494 4655 0

Subjects--Topical Terms:
Brand management

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