Brand failures: the truth about the 100 biggest branding mistakes of all time
Material type: TextPublication details: Kogan Page London; 2008Edition: ReprintDescription: xii, 260 pISBN:- 978 0 7494 4655 0
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | H.T. Parekh Library | GSB Collection | 658.827 HAI (Browse shelf(Opens below)) | Available | 37747 |
Includes bibliographical references and index
No. 1819 dt. 11/12/2008
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