Brand failures: the truth about the 100 biggest branding mistakes of all time (Record no. 96295)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 4655 0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 245 ## - TITLE STATEMENT | |
| Title | Brand failures: the truth about the 100 biggest branding mistakes of all time |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Reprint |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | London |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260 p. |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2008 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Includes bibliographical references and index |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | No. 1819 dt. 11/12/2008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 8 | 13 | 658.827 HAI | 37747 | 23/03/2018 | 30/10/2017 | 22/06/2019 | Books |