Think like a rock star : how to create social media and marketing strategies that turn customers into fans
Collier, Mack
Think like a rock star : how to create social media and marketing strategies that turn customers into fans - New Delhi McGraw Hill 2013 - xv, 208 p. 23 cm ; Pbk
Gratis
Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.
978-9351344834
Internet marketing
Social media
Branding
Music trade - Marketing
302.231 COR
Think like a rock star : how to create social media and marketing strategies that turn customers into fans - New Delhi McGraw Hill 2013 - xv, 208 p. 23 cm ; Pbk
Gratis
Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.
978-9351344834
Internet marketing
Social media
Branding
Music trade - Marketing
302.231 COR