Think like a rock star : how to create social media and marketing strategies that turn customers into fans (Record no. 96473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9351344834 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 COR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Collier, Mack |
| 245 ## - TITLE STATEMENT | |
| Title | Think like a rock star : how to create social media and marketing strategies that turn customers into fans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013 |
| Name of publisher, distributor, etc. | McGraw Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 23 cm ; Pbk |
| Extent | xv, 208 p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| -- | Social media |
| -- | Branding |
| -- | Music trade - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 25/03/2010 | Gratis | 1 | 302.231 COR | 37943 | 05/09/2024 | 23/08/2024 | 22/06/2019 | Books |