Think like a rock star : how to create social media and marketing strategies that turn customers into fans

By:

Collier, Mack

Material type: Text

TextPublication details: 2013 McGraw Hill New DelhiDescription: 23 cm ; Pbk xv, 208 pISBN:

978-9351344834

Subject(s):

Internet marketing Social media Branding Music trade - Marketing

DDC classification:

302.231 COR

Summary: Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	302.231 COR (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 05/09/2024		37943

Gratis

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

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