Marketing database analytics : transforming data for competitive advantage

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Material type: Text

TextPublication details: New York Routledge 2013Description: xix, 376p. 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.800285574 BAN (Browse shelf(Opens below))	Available		B1735

Previous	No cover image available							Next
Previous	658.8 BUS Marketing white book 2016-17	658.8 CAS Cases in marketing management	658.8 MOL Business marketing: an interaction and network perspectives	658.800285574 BAN Marketing database analytics : transforming data for competitive advantage	658.804 CHE Business marketing (industrial marketing)	658.804 LOV Services marketing: people tehnology, strategy	658.81 ROY Strategic management and online selling: creating competitive advantage with intangible web goods	Next

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