Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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Material type: Text

TextPublication details: London Sage 1993Description: xii,351p. HardISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83 BEA (Browse shelf(Opens below))	Available		20581

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