Social media marketing

By:

Tuten, Tracy L., ; Solomon, Michael R

Material type: Text

TextPublication details: New Delhi Pearson 2013Description: 248 p. 23 cm ; PbkISBN:

978-93-325-3656-2

Subject(s):

Internet marketing Social Media Online social networks Internet Advertising

DDC classification:

658.872 TUT

Summary: The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 TUT (Browse shelf(Opens below))	Available		36809

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The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

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