E-business and e-commerce management : strategy, implementation and practice

By:

Chaffey, Dave

Material type: Text

TextPublication details: New Delhi Pearson 2015Description: xxxi, 733 p. 25 cm ; PbkISBN:

9789332511170

Subject(s):

Business enterprises--Computer networks Electronic commerce

DDC classification:

658.872 CHA

Online resources:

Click here to access online

Summary: This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 CHA (Browse shelf(Opens below))	Available		B2006

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Previous	658.872 BHA Fundamentals Of Digital Marketing /	658.872 BLA Database marketing: analyzing and managing customers /	658.872 BRU Dotcom secrets: the underground playbook for growing your company online with sales funnels /	658.872 CHA E-business and e-commerce management : strategy, implementation and practice	658.872 DEI Digital marketing for dummies	658.872 DEN e-retailing	658.872 DES Social marketing in India	Next

Gratis Rs.799/-

This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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