International marketing

By:

Cateora,Philip R; Gilly, Mary C;Graham,John L

Material type: Text

TextPublication details: New Delhi Mc Graw Hill 2015Edition: 15 th EdDescription: xxxiii, 622 p. 28 cm ; PbkISBN:

9789339204464

Subject(s):

Export marketing International business enterprises Intercultural communication

DDC classification:

658.848 CAT

Online resources:

Click here to access online

Summary: International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	H.T. Parekh Library	GSB Collection	658.848 CAT (Browse shelf(Opens below))	Available	38104
Books	H.T. Parekh Library	GSB Collection	658.848 CAT (Browse shelf(Opens below))	Available	38105
Books	H.T. Parekh Library	GSB Collection	658.848 CAT (Browse shelf(Opens below))	Available	38106
Books	H.T. Parekh Library	GSB Collection	658.848 CAT (Browse shelf(Opens below))	Available	38107

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Rs.735/-

International Marketing 15th Edition, authored by Philip R. Cateora, Mary C. Gilly and John L. Graham, is a bestselling book in its field and provides students with material that gives a good perspective of international markets. The book will help readers understand the cultural and environmental uniqueness of any nation or region.

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