Social media marketing

By:

Tuten, Tracy L & Solomon, Michael R

Material type: Text

TextPublication details: New Delhi Sage 2015Edition: 2 nd EdDescription: 24 cm xix, 306 pISBN:

978-9351509240

Subject(s):

Internet marketing Social media Online social networks Internet advertising Social media--Economic aspects

DDC classification:

658.872 TUT

Online resources:

Click here to access online

Contents:

FOUNDATIONS OF SOCIAL MEDIA MARKETING THE FOUR ZONES OF SOCIAL MEDIA SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT

Summary: effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights. This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.872 TUT (Browse shelf(Opens below))	Available		B2196

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FOUNDATIONS OF SOCIAL MEDIA MARKETING
THE FOUR ZONES OF SOCIAL MEDIA
SOCIAL MEDIA DATA MANAGEMENT AND MEASUREMENT

effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights.

This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.

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