Marketing research : an applied orientation

By:

Malhotra, Naresh K & Dash, Satyabusan

Material type: Text

TextPublication details: Delhi Pearson 2017Edition: 7th EdDescription: xxx, 968p. PbkISBN:

978-9332555693

Subject(s):

Marketing research--Methodology Marketing research

DDC classification:

658.83 MAL

Online resources:

Click here to access online

Summary: Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83 MAL (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 23/03/2024		B2306

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Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

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