Marketing warfare

By:

Ries, Al; Trout, Jack

Material type: Text

TextPublication details: New Delhi Tata McGraw Hill 2012Edition: 20th anniversary editionDescription: 216p. 20 cm;PbkISBN:

978-1259029004

Subject(s):

Marketing Competition

DDC classification:

658.8 RIE

Contents:

1. 2500 years of war 2. The principle of force 3. The superiority of the defense 4. The new era of competition 5. The nature of the battleground 6. The strategic square 7. Principles of defensive warfare 8. Principles of offensive warfare 9. Principles of flanking warfare 10. Principles of guerrilla warfare 11. The cola war 12. The beer war 13. The burger war— 14. The computer war 15. Strategy and tactics 16. The marketing general.

Summary: Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 RIE (Browse shelf(Opens below))	Available		B2497

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Previous	658.8 RAP Beyond MaxiMarketing : the new power of caring and daring	658.8 RIE Bottom-up marketing	658.8 RIE Marketing warfare	658.8 RIE Marketing warfare	658.8 RIE 22 Immutable laws of marketing: violate them at your own risk /	658.8 RIH Radical Marketing	658.8 RUS Mastering marketing: the core skills of profitable marketing	Next

Gratis

1. 2500 years of war
2. The principle of force
3. The superiority of the defense
4. The new era of competition
5. The nature of the battleground
6. The strategic square
7. Principles of defensive warfare
8. Principles of offensive warfare
9. Principles of flanking warfare
10. Principles of guerrilla warfare
11. The cola war
12. The beer war
13. The burger war—
14. The computer war
15. Strategy and tactics
16. The marketing general.

Twenty years ago, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, world-renowned marketing strategists Al Ries and Jack Trout present this special 20th Anniversary Edition, featuring the latest, most powerful tactics and a fresh perspective on why marketing warfare is even more crucial for today's companies.

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