Business communication casebook

By:

O'rourke, James S

Material type: Text

TextPublication details: USA Cengage 2007Edition: 2nd EditionDescription: xv,361 PbkISBN:

978-0324545098

Subject(s):

Business communication Corporations--Public relations Issue Management

DDC classification:

658.45 ORO

Contents:

1. Branch Image and Identity 2. Crisis Management 3. Financial Services 4. International & Intercultural 5. Pharmaceutical 6. Transportation.

Summary: This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.45 ORO (Browse shelf(Opens below))	Available		B2501

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Previous	658.45 NON The knowledge creating company	658.45 OHA Business communication	658.45 ORO Management communication : a case-analysis approach	658.45 ORO Business communication casebook	658.45 ORO Management communication: a case analysis approach /	658.45 PEN Advanced business communication	658.45 PEN Business communication for managers : an advanced approach	Next

Gratis from PGP office

1. Branch Image and Identity
2. Crisis Management
3. Financial Services
4. International & Intercultural
5. Pharmaceutical
6. Transportation.

This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice

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