Strategy and tactics of pricing: a guide to growing more profitably

By:

Nagle, Thomas T.; Hogan, John E

Material type: Text

TextPublication details: Delhi Routledge 2018Edition: 6Description: xx,331p. 24 cm ; PbkISBN:

978-1138607354

Subject(s):

Pricing Marketing Decision making

DDC classification:

658.816 NAG

Contents:

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.816 NAG (Browse shelf(Opens below))	Checked out to Vijaya Subramanian (F051)	09/11/2019	35710
Books	H.T. Parekh Library	GSB Collection	658.816 NAG (Browse shelf(Opens below))	In transit from H.T. Parekh Library to H.T. Parekh Library since 21/12/2023		35711

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Gratis

Strategic pricing : coordinating the drivers of profitability --
Value creation : the source of pricing advantage --
Price structure : tactics for pricing differently across segments --
Price and value communication : strategies to influence willingness-to-pay --
Pricing policy : managing expectations to improve price realization --
Price level : setting the right price for sustainable profit --
Pricing over the product life cycle : adapting strategy in an evolving market --
Pricing strategy implemention : embedding strategic pricing in the organization --
Costs : how should they affect pricing decisions? --
Financial analysis : pricing for profit --
Competition : managing conflict thoughtfully --
Measurement of price sensitivity : research techniques to supplement judgment --
Ethics and the law : understanding the constraints on pricing.

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