Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US.
Material type:
TextPublisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015Description: xx, 256 pages : illustrations ; 23 cmISBN: - 9781137467591 (pbk.)
- 1137467592 (pbk.)
- 658.827 KUM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | SIAS Collection | 658.827 KUM (Browse shelf(Opens below)) | Available | K1463 |
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| 658.812 CUS Customer relationship management: emerging concepts, tools and applications / | 658.812 QUE Quest for loyalty: creating value through partnership / | 658.812 SHA Customer relationship management / | 658.827 KUM Brand breakout : | 658.83 DES Design for behaviour change: theories and practices of designing for change / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Rs.950/-
Archie books
IN-311
Originally published: 2013.
"Anyone with more than a passing interest in how global brands develop should take note"--Cover.
Minimal Level Cataloging Plus. DLC
Includes bibliographical references and index.
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