Strategic brand management: building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan et al.

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TextPublication details: Noida Pearson 2022Edition: 5thDescription: xxx, 642 pages, 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 KEL (Browse shelf(Opens below))	Available	B3510
Books	H.T. Parekh Library	GSB Collection	658.827 KEL (Browse shelf(Opens below))	Available	B3189
Books	H.T. Parekh Library	GSB Collection	658.827 KEL (Browse shelf(Opens below))	Available	B3188

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