Creating value with data analytics in marketing: mastering data science / Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa

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Material type: Text

TextPublication details: London Routledge 2022Edition: 2nd edDescription: xxii, 314 pages, 25 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.83 VER (Browse shelf(Opens below))	Available		B3659

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Previous	658.83 THO Direct marketing in practice	658.83 TUL Marketing research; measurement and method	658.83 VEN Cutting-edge marketing analytics : real world cases and data sets for hands on learning	658.83 VER Creating value with data analytics in marketing: mastering data science /	658.83 WRE Marketing research: text and cases	658.83 WRE Marketing research text and cases	658.83 ZIK Exploring marketing research	Next

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