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Strategic market management / David A. Aaker and Christine Moorman
Material type:
TextPublication details: New Delhi Wiley India 2023Edition: 11th edDescription: xvi, 309 pages, 28 cmISBN: - 9789354243387 (pbk.)
- 658.8 AAK
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | GSB Collection | 658.8 AAK (Browse shelf(Opens below)) | Available | B3624 |
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| 658.8 AAK Strategic market management | 658.8 AAK Strategic market management | 658.8 AAK Strategic marketing management | 658.8 AAK Strategic market management / | 658.8 ABI Out of the box marketing | 658.8 ADV Advanced marketing and sales | 658.8 AHO M-profits:Making money from 3G services |
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