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Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / Douglas E. Haynes

By:

Haynes, Douglas E

Material type: Text

Text

TextSeries: Critical perspectives in south asian historyPublication details: New York, Bloomsbury Academic, 2023Description: xvi, 306 pages ; 24 cmISBN:

9789354358159 (pbk.)

Other title:

The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality
Emergence of brand-name capitalism in late colonial India

Subject(s):

DDC classification:

659.1 HAY

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.1 HAY (Browse shelf(Opens below))	Available		B4057

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Previous	659.1 HAN Advertising and marketing strategies: a lifestyle approach	659.1 HAR A Handbook of advertising techniques	659.1 HAS Advertising research and testing	659.1 HAY Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality /	659.1 HOP Scientific Advertising	659.1 JAI Modern advertising management: principles and Techniques	659.1 JEF Advertising	Next

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