Luxury strategy:break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.

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TextPublication details: London ; Kogan Page, 2012.Edition: 2nd edDescription: xi, 395 pages, 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.8 KAP (Browse shelf(Opens below))	Available		B4117

Previous					No cover image available			Next
Previous	658.8 JOI From idea to profit: how to market innovative products and services	658.8 JOS Cases in marketing and strategy	658.8 KAP Kapferer on luxury: how luxury brands can grow yet remain rare /	658.8 KAP Luxury strategy:break the rules of marketing to build luxury brands /	658.8 KAR New horizons in marketing	658.8 KAU Innovations in marketing	658.8 KAY Marketing issues in Western Europe: changes and development	Next

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