How brands become icons: the principles of cultural branding / Douglas B. Holt.

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Material type: Text

TextSeries: Harvard Business Review PressPublication details: Boston, Mass. Harvard Business School Press, 2004.Description: xiii, 265 pages, ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 HOL (Browse shelf(Opens below))	Available		B4189

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Previous	658.827 HAR Harvard Business Review on brand management	658.827 HIL Infinite asset :managing brands to build new value	658.827 HOL Global brand : gow to creat and develop lasting brand value in the world market	658.827 HOL How brands become icons: the principles of cultural branding /	658.827 IND Beyond branding:how the new values oftransparency and integrity are changing the world of brands	658.827 INS Case studies in brand management	658.827 JAI Managing Brand Transgressions: 8 Principles to Transform Your Brand /	Next

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