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Advertising, brands and consumer behaviour: the Indian context / S. Ramesh Kumar and Anup Krishnamurthy
Material type:
TextPublication details: New Delhi, Sage/Texts, 2020Description: xiv, 266 p. ; 25 cmISBN: - 9789353883928 (pbk.)
- 659.1 KUM
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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H.T. Parekh Library | SIAS Collection | 659.1 KUM (Browse shelf(Opens below)) | Available | B4237 |
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| 658.85 KHE You can sell : | 659.1 FLE Advertising: a very short introduction / | 659.1 INT International advertising: realities and myths / | 659.1 KUM Advertising, brands and consumer behaviour: the Indian context / | 659.10954 PAR Nawabs, nudes, noodles: India through 50 years of advertising / | 659.10954 PAR Nawabs, nudes, noodles: India through 50 years of advertising / | 659.2 HAY All about PR / |
Atlantic
3014020/05
Rs.550/-
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