Brand failures: the truth about the 100 biggest branding mistakes of all time

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Material type: Text

TextPublication details: 2003 Kogan Page LondonDescription: viii, 310pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	658.827 HAI (Browse shelf(Opens below))	Weeded Out		26065

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Previous	658.827 GUP 7 principles of brand management	658.827 HAC Darwin's brands : adapting for success	658.827 HAI Brand royalty: how the worlds top 100 brands thrive and survive	658.827 HAI Brand failures: the truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand failures: the truth about the 100 biggest branding mistakes of all time	658.827 HAI Brand failures :the truth about the 100 biggest branding mistakes of all time	658.827 HAM Branding your business: promoting your business, attracting customers and standing out in the market place	Next

2327 dt 02/07/2003

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