Right side up: building brands in the age of the organized consumer

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Material type: Text

TextPublication details: 2000 Rupa & Co., New DelhiDescription: XI+340ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.827 MIT (Browse shelf(Opens below))	Available		27871

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Previous	658.827 MEY Branding@thedigitalage	658.827 MEY Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service /	658.827 MIN Audio branding : using sound to build your brand	658.827 MIT Right side up: building brands in the age of the organized consumer	658.827 MIT Warriors on the high wire: the balancing act of brand leadership in the 21st century	658.827 MOO Brand Management: The Indian Context	658.827 MOO Brand Management: The Indian Context	Next

TRP/INV/011192 dt 24/11/2004

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