Relationship marketing: gaining competitive advantage through customer retention Edited by Throsten Hennig Thurau

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Material type: Text

TextPublication details: 2000 Springer Verlag BerlinDescription: XVII, 459p 22cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	658.812 HEN (Browse shelf(Opens below))	Available		30594

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Previous	658.804 CHE Business marketing (industrial marketing)	658.804 LOV Services marketing: people tehnology, strategy	658.81 ROY Strategic management and online selling: creating competitive advantage with intangible web goods	658.812 HEN Relationship marketing: gaining competitive advantage through customer retention	658.816 MEE Pricing and profitability management : a practical guide for business leaders	658.816 VOH Principles of pricing: an analytical approach /	658.816 VOH Principles of pricing: an analytical approach /	Next

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