Integrated marketing communications in advertising and promotion

By:

Shimp, Terence A

Material type: Text

TextPublication details: 2007 Cengage Learning DelhiEdition: 8Description: 28 cm ; Pbk xx,666 pISBN:

978-8131516522

Subject(s):

Sales promotion Communication in marketing Advertising Direct marketing

DDC classification:

659.1 SHI

Summary: This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	H.T. Parekh Library	GSB Collection	659.1 SHI (Browse shelf(Opens below))	Available		35434

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Previous	659.1 SAN Advertising: theory and practice	659.1 SEM Promotion and integrated marketing communications	659.1 SHA Advertising: planning and implementation	659.1 SHI Integrated marketing communications in advertising and promotion	659.1 SRE Advertising: trends & cases	659.1 STA Advertising managers handbook	659.1 SUG Instant advertising	Next

Gratis from the Publisher

This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

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