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Services marketing people technology, strategy
Material type:
TextPublication details: 2011 Pearson New DelhiEdition: 7Description: 25 cm ; Pbk XXI, 683. pISBN: - 9788131759394
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H.T. Parekh Library | GSB Collection | 658.804 LOV (Browse shelf(Opens below)) | Available | 38913 | ||
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Books
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H.T. Parekh Library | GSB Collection | 658.804 LOV (Browse shelf(Opens below)) | Available | 38912 | ||
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Books
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H.T. Parekh Library | 658.804 LOV (Browse shelf(Opens below)) | Weeded Out | 38306 |
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| 658.804 LOV Services marketing: people, technology strategy | 658.804 LOV Services marketing: people, technology strategy | 658.804 LOV Services marketing people technology, strategy | 658.804 LOV Services marketing people technology, strategy | 658.804 LOV Services marketing people technology, strategy | 658.804 LOV Services marketing: people technology strategy | 658.804 LOV Services marketing people technology, strategy |
Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in a services context, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals of sales and marketing.
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