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201.
Brand new brand thinking: brought to life by 11 experts who do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2004
Availability: Items available for loan: (1)Call number: 658.827 BAS.
202.
Building, measuring and managing brand equity by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Pearson Education (Singapore) Pte. ltd., 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
203.
The brand management audit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Strategy Publications Ltd 0
Availability: Items available for loan: (1)Call number: 657.45 KNI.
204.
Strategic brand management: Building, measuring , and managing brand equity by
Edition: 2
Material type: Text Text
Publication details: Pearson Education Asia Pvt. Ltd 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
205.
Strategic brand management: Building, measuring, and managing brand equity by
Edition: 2
Material type: Text Text
Publication details: Pearson Education Asia Pvt. Ltd 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
206.
Strategic brand management: Building, measuring, and managing brand equity by
Edition: 2
Material type: Text Text
Publication details: Pearson Education Asia Pvt. Ltd 2004
Availability: Items available for loan: (1)Call number: 658.827 KEL.
207.
Right side up: building brands in the age of the organized consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa & Co., 2000
Availability: Items available for loan: (1)Call number: 658.827 MIT.
208.
Warriors on the high wire: the balancing act of brand leadership in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rupa & Co., 2001
Availability: Items available for loan: (1)Call number: 658.827 MIT.
209.
Brand awareness study for international marine coatings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2004
Availability: Not available: : Withdrawn (1).
210.
Case studies in brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI, Institute 2004
Availability: Items available for loan: (1)Call number: 658.827 INS.
211.
Brand switch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay Jaico Pub House 2004
Availability: Items available for loan: (1)Call number: 658.827 KAP.
212.
Rising tide: lessons from 165 years of brand building at Proctor & Gamble by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 2004
Availability: Items available for loan: (1)Call number: 658.827 DYE.
213.
A market research study in brand perception of taps and fittings in Chennai by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2003
Availability: Not available: : Withdrawn (1).
214.
Branding@thedigitalage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave 2001
Availability: Items available for loan: (1)Call number: 658.827 MEY.
215.
Building brand value: five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2006
Availability: Items available for loan: (1)Call number: 658.827 PAR.
216.
The making of a name: the inside story of the brands we buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2004
Availability: Items available for loan: (1)Call number: 658.827 RIV.
217.
Asian brand strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Palgrave Macmillan 2006
Availability: Items available for loan: (1)Call number: 658.827 ROL.
218.
Asia's star brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons 2006
Availability: Items available for loan: (1)Call number: 658.827 TEM.
219.
Brand management: text and cases by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2006
Availability: Items available for loan: (1)Call number: 658.827 VER.
220.
Enhancing the corporate brand of Henkel India Ltd by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
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