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221.
A brand story of Amul by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
222.
The awareness and perception of branded fuels among consumers in Chennai by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Institute for Financial Management and Research 2005
Availability: Not available: : Withdrawn (1).
223.
Brand management: the Indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vikas Publishing House Pvt Ltd 2003
Availability: Items available for loan: (1)Call number: 658.827 MOO.
224.
Brand rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2007
Availability: Items available for loan: (1)Call number: 658.827 LEH.
225.
Understanding brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2006
Availability: Items available for loan: (1)Call number: 658.827 CHE.
226.
Brandmaps:the competitive marketing strategy game by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall Inc 1997
Availability: Items available for loan: (1)Call number: 658.827 CHA.
227.
Compendium of brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 2004
Availability: Items available for loan: (1)Call number: 658.827 CHU.
228.
Living Brands: collaboration innovation customer fascination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company 2007
Availability: Items available for loan: (1)Call number: 658.827 NAD.
229.
Superbrands : an insight into 101 of India's strongest brands Vol.1 by
Material type: Text Text
Publication details: UK Super brands 2004
Availability: Items available for loan: (1)Call number: 658.827 SUP.
230.
From brand vision to brand evaluation:The strategic process of growing and strengthening brands. by
Edition: 2
Material type: Text Text
Publication details: Amsterdam Elsevier Scientific 2006
Availability: Items available for loan: (1)Call number: 658.827 CHE.
231.
Harvard Business Review on brand management by
Material type: Text Text
Publication details: Boston, MA Harvard Publications 1999
Availability: Items available for loan: (1)Call number: 658.827 HAR.
232.
Strategic brand management: building, measuring, and managing brand equity by
Material type: Text Text
Publication details: New Delhi Pearson 2015
Availability: Not available: : In transit (1).
233.
The Branding of MTV: will internet kill the video star? by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte Ltd., 2008
Availability: Items available for loan: (1)Call number: 658.827 TEM.
234.
Brands: cost, concepts & case studies: an accountant's perspective with special emphasis on legal, taxation and valuation issues by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Taxmann 2008
Availability: Items available for loan: (1)Call number: 658.827 RAM.
235.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson Education Ltd., 2008
Availability: Items available for loan: (1)Call number: 658.827 KEL.
236.
Private lable: turning the retail brand threat into your biggest opportunity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Items available for loan: (1)Call number: 658.827 LIN.
237.
Branding your business: promoting your business, attracting customers and standing out in the market place by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2008
Availability: Not available: : In transit (1).
238.
Best practice cases in branding: lessons from the Worlds strongest brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson Education Ltd., 2008
Availability: Items available for loan: (1)Call number: 658.827 KEL.
239.
Brand child: remarkable insights into the minds of today's global kids and theor reltionships with brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2004
Availability: Items available for loan: (1)Call number: 658.827 BRO.
240.
Brand failures: the truth about the 100 biggest branding mistakes of all time by
Edition: Reprint
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page ; 2008
Availability: Items available for loan: (1)Call number: 658.827 HAI.
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