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2281.
Marketing by
Material type: Text Text
Publication details: UK Open University 1999
Availability: Items available for loan: (1)Call number: 658.803 OUP.
2282.
You Are a Brand!: How Smart People Brand Themselves for Business Success / Catherine Kaputa by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Nicholas Brealey Publishing 2012
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 650.1 KAP, ...
2283.
Value investing and behavioral finance :insights into Indian stock market realities by
Material type: Text Text
Publication details: New Delhi McGraw Hill 2012
Availability: Not available: : In transit (1).
2284.
Strategy and tactics of pricing: a guide to growing more profitably by
Edition: 6
Material type: Text Text
Publication details: Delhi Routledge 2018
Availability: Not available: : Checked out (1). : In transit (1).
2285.
Services marketing: Integrating customer focus across the firm by
Edition: 8
Material type: Text Text
Publication details: Chennai McGraw Hill 2018
Availability: Not available: : In transit (1).
2286.
Fundamentals of digital marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2018
Availability: Items available for loan: H.T. Parekh Library (3)Call number: 658.872 BHA, ...
2287.
Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco, Ph.D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: USA Wiley-Blackwell, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 DIM.
2288.
Art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 DOD.
2289.
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley Pub., 2011
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 LIN.
2290.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.81 PAN.
2291.
Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • 12063659
Publication details: USA : Springer, 2010
Availability: Not available: H.T. Parekh Library: Checked out (1).
2292.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Series: Chapman & Hall/CRC the R series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London CRC Press, c2012
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.40302855133 PUT.
2293.
Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2015]
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 ART.
2294.
India reloaded : inside India's resurgent consumer market / Dheeraj Sinha. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chennai Westland ltd. 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83430954 SIN.
2295.
Round the clock : how a 24x7 digital marketplace is transforming business / Ray Titus, Professor of Marketing & Dean, Alliance School of Business, Consulting Advisor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi, India ; SAGE Publications India, 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 381.142 TIT.
2296.
China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi Wiley, [2014]
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 CHA.
2297.
Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KUM.
2298.
Marketing strategy for the creative and cultural industries / Bonita M. Kolb. by Series: Mastering management in the creative and cultural industries
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: NewYork, NY : Routledge, 2016
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 700.688 KOL, ...
2299.
Jab, jab, jab, right hook : how to tell your story in a noisy social world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2013]
Online resources:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 VAY.
2300.
Artificial intelligence for marketing : practical applications / Jim Sterne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2017]
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.80028563 STE.
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