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2301.
Future of Finance: The Impact of FinTech, AI, and Crypto on Financial Services / Henri Arslanian, Fabrice Fischer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong Palgrave Macmillan 2019
Other title:
  • The Future of Finance: The Impact of FinTech, AI, and Crypto on Financial Services
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 332.10285 ARS.
2302.
CEO factory: management lessons from Hindustan unilever / Sudhir Sitapati by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. Juggernaut. 2019
Other title:
  • The CEO factory: management lessons from Hindustan unilever
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4 SIT.
2303.
Internet trap : five costs of living online / Ashesh Mukherjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi ; Rupa, 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.231 MUK.
2304.
Introduction to media distribution: film, television, and new media / Scott Kirkpatrick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 302.230688 KIR.
2305.
Rethinking revolutions: soyabean, choupals, and the changing countryside in Central India / Richa Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Oxford University Press/NewIndia Foundation, 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.109543 KUM.
2306.
Next economy : will you know where your customers are? / Elliott Ettenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 ETT.
2307.
Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, [2014]
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 SIM, ...
2308.
Marketing in the digital age / Dinesh Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India ; SAGE Texts, [2021]
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 KUM.
2309.
Marketing Analytics: For Strategic Decision-Making / Moutusy Maity and Pavankumar Gurazada by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2021
Other title:
  • Marketing Analytics
Availability: Not available: H.T. Parekh Library: Checked out (1).
2310.
Brandvantage: A 12-week master plan for brand leadership and beyond / Trupti Bhandari and Arvind Bhandari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Penguin Business 2021
Other title:
  • A 12-week master plan for brand leadership and beyond
  • Brandvantage
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 BHA.
2311.
Pragmarketism: pragmatic marketing insights for winning Indian consumers / Trupti Bhandari and Arvind Bhandari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Harper Business 2020
Other title:
  • Pragmarketism
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 BHA.
2312.
Titan: inside India's most successful consumer brand / Vinay Kamath by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurugram Hachette Book Publishing India Pvt. Ltd. 2021
Other title:
  • Titan
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8270954 KAM.
2313.
All marketers are liars: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all / Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio/Penguin 2009
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 GOD.
2314.
Curious marketer: expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon, Haryana, India Portfolio, Penguin 2017
Other title:
  • The curious marketer: expeditions in branding and consumer behaviour
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.820954 BHA.
2315.
Researching marketing decisions: the Indian context / edited by Ritu Mehta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.800954 RES.
2316.
How to get published in the best marketing journals / edited by David W. Stewart and Daniel M. Ladik by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Northampton, MA, USA Edward Elgar Publishing 2020
Availability: Not available: H.T. Parekh Library: Checked out (1).
2317.
Marketing manipulation: a consumer's survival manual / Michael Kamins by Series: World Scientific-Now Publishers series in business 2251-3442 ; Volume 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey World Scientific 2019
Availability: Not available: H.T. Parekh Library: Checked out (1).
2318.
Global marketing / Warren J. Keegan and Mark C. Green by
Edition: Ninth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.84 KEE.
2319.
Management of strategy in the marketplace / Ernest R. Cadotte, Harry J. Bruce ; contributing authors, Harry J. Bruce... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Innovative Learning Solutions 2008
Other title:
  • The management of strategy in the marketplace
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658 CAD.
2320.
Marketing Analytics / Seema Gupta and Avadhoot Jathar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2021
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 GUP.
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