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2341.
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Agnihotri by
Edition: Seventeenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 KOT.
2342.
Creating value with data analytics in marketing: mastering data science / Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 VER.
2343.
Services marketing: integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education, 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.804 ZEI.
2344.
Digital Marketing / Seema Gupta by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 GUP.
2345.
R K Swamy Hansa guide to market planning
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai R K Swamy BBDO Private Limited 2017
Other title:
  • R K Swamy Hansa guide to market planning: the most comprehensive guide to purchasing power in India, Volume-II /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 RKS.
2346.
R K Swamy Hansa guide to market planning
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai R K Swamy BBDO Private Limited 2017
Other title:
  • R K Swamy Hansa guide to market planning: the most comprehensive guide to purchasing power in India, Volume-I /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 RKS.
2347.
Strategic market management / David A. Aaker and Christine Moorman by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 AAK.
2348.
Total relationship marketing / Evert Gummesson by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2012
Other title:
  • Total relationship marketing: marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 GUM.
2349.
Managing customer experience and relationships: a strategic framework / Don Peppers and Martha Rogers by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken Wiley 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 PEP.
2350.
22 Immutable laws of marketing: violate them at your own risk / by Al Ries and Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Harper Business 1994
Other title:
  • The 22 immutable laws of marketing: violate them at your own risk /
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 RIE.
2351.
Crossing the chasm: marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Business, an imprint of HarperCollins Publishers 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 MOO.
2352.
Dotcom secrets: the underground playbook for growing your company online with sales funnels / Russell Brunson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California Hay House 2020
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.872 BRU.
2353.
2354.
This is marketing: you can't be seen until you learn to see / Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Penguin Business 2019
Other title:
  • This is marketing
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 GOD.
2355.
Nation branding: concepts, issues, practice / Keith Dinnie by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
2356.
Future of purpose-driven branding: signature programs that impact and inspire both business and society / David Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Morgan James 2023
Other title:
  • The Future of purpose-driven branding: signature programs that impact & inspire both business and society
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 AAK.
2357.
Retail management: functional principles and practices / Gibson G. Vedamani by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.87 VED.
2358.
Dotcom secrets: the underground playbook for growing your company online with sales funnels / Russell Brunson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House, Inc. 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.144 BRU.
2359.
Destination branding: customer expectations from a branded destination / Rahma Akhter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Germany Lambert Academic Publishing 2013
Availability: Not available: H.T. Parekh Library: Checked out (1).
2360.
Tourism: Sustainable Destination Branding and Marketing / edited by Avah Hunter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Clanrye International 2023
Availability: Not available: H.T. Parekh Library: Checked out (1).
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