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2361.
Advertising and promotion: an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani by
Edition: 12th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Juvenile;
Publication details: Chennai McGraw-Hill Education 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 BEL.
2362.
Branding of tourist destinations: theoretical and empirical insights / Edited by Mark Anthony Camilleri by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Uk Emerald Publishing Limited 2019
Other title:
  • The branding of tourist destinations: theoretical and empirical insights /
Availability: Not available: H.T. Parekh Library: Checked out (1).
2363.
Global branding and country of origin: creativity and passion / edited by Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2018
Availability: Not available: H.T. Parekh Library: Checked out (1).
2364.
Research companion to language and country branding / edited by Irene Theodoropoulou and Johanna Tovar by Series: Routledge studies in language and identity
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
2365.
Destination brands: managing place reputation / Nigel Morgan, Annette Pritchard and Roger Pride by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2014
Availability: Not available: H.T. Parekh Library: Checked out (1).
2366.
Destination marketing: essentials / Steven Pike by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
2367.
Nation branding in Europe / edited by Joao Freire by Series: Routledge focus on nation branding
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
2368.
Marketing and managing tourism destinations / Alastair M. Morrison by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2024
Availability: Not available: H.T. Parekh Library: Checked out (1).
2369.
Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2016
Availability: Not available: H.T. Parekh Library: Checked out (1).
2370.
Fine art of success: how learning great art can create great business / Jamie Anderson, Jorg Reckhenrich and Martin Kupp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Wiley c2011
Other title:
  • The fine art of success: how learning great art can create great business
Availability: Not available: H.T. Parekh Library: Checked out (1).
2371.
2372.
Managing festivals for destination marketing and branding / Sharad Kumar Kulshreshtha by Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey IGI Global 2023
Availability: Not available: H.T. Parekh Library: Checked out (1).
2373.
2374.
Advertising & IMC: principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood and William Wells by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2023
Other title:
  • Advertising and IMC: principles and practice
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 MOR.
2375.
How to brand nations, cities and destinations: a planning book for place branding / Teemu Moilanen and Seppo K. Rainisto by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2009
Availability: Not available: H.T. Parekh Library: Checked out (1).
2376.
2377.
Marketing analytics: based on first principles / Robert W. Palmatier, Frank Germann and J. Andrew Petersen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bloomsbury New Delhi 2022
Availability: Not available: H.T. Parekh Library: Checked out (1).
2378.
Overtourism, Technology Solutions and Decimated Destinations / Edited by Azizul Hassan and Anukrati Sharma by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Springer 2021
Availability: Not available: H.T. Parekh Library: Checked out (1).
2379.
Marketing Management / Rajan Saxena by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2022
Availability: Items available for loan: H.T. Parekh Library (2)Call number: 658.8 SAX, ...
2380.
Customer relationship management: emerging concepts, tools and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CUS.
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