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	281.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, c2018 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KEL. Place hold Add to cart (remove)
	282.	Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Member of the Group Executive Council, Tata Sons, India, Jan-Benedict, E.M. Steenkamp, Marketing, University of North Carolina's Kenan-Flagler School, US. by Kumar, Nirmalya [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 KUM. Place hold Add to cart (remove)
	283.	Lovemarks: the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley by Roberts, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY PowerHouse Books 2005 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 ROB. Place hold Add to cart (remove)
	284.	Differentiate or die: survival in our era of killer competition / Jack Trout, with Steve Rivkin by Trout, Jack Rivkin, Steve Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Westland 2015 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 TRO. Place hold Add to cart (remove)
	285.	Strategic brand management / Alexander Chernev by Chernev, Alexander Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Cerebellum Press 2020 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	286.	Global branding and country of origin: creativity and passion / edited by Gaetano Aiello, Raffaele Donvito and Tiziano Vescovi by Aiello, Gaetano [ed.] Donvito, Raffaele [ed.] Vescovi, Tiziano [ed.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2018 Availability: Not available: H.T. Parekh Library: Checked out (1). Place hold Add to cart (remove)
	287.	Advertising and Promotion: What the Student Sees / Marlene Kahla by Kahla, Marlene Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Diego Cognella 2024 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 KAH. Place hold Add to cart (remove)
	288.	Luxury world: the past, present and future of luxury brands / Mark Tungate by Tungate, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: London, Kogan Page, 2010 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 338.47 TUN. Place hold Add to cart (remove)
	289.	Emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality / Douglas E. Haynes by Haynes, Douglas E Series: Critical perspectives in south asian history Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Bloomsbury Academic, 2023 Other title: The emergence of brand-name capitalism in late colonial India: advertising and the making of modern conjugality Emergence of brand-name capitalism in late colonial India Availability: Items available for loan: H.T. Parekh Library (1)Call number: 659.1 HAY. Place hold Add to cart (remove)
	290.	Contemporary issues in luxury brand management / edited by Sylvie Studente and Eleonora Cattaneo by Studente, Sylvie [editor.] Cattaneo, Eleonora [editor.] Series: Mastering luxury management Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Routledge, 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 CON. Place hold Add to cart (remove)
	291.	Managing luxury brands: a complete guide to contemporary luxury brand strategies / edited by Eleonora Cattaneo. by Cattaneo, Eleonora [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2023 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 MAN. Place hold Add to cart (remove)
	292.	Sustainable luxury brands: evidence from research and implications for managers / Cesare Amatulli, Matteo De Angelis, Michele Costabile, and Gianluigi Guido. by Amatulli, Cesare De Angelis, Matteo [author.] Costabile, Michele [author.] Guido, Gianluigi [author.] Series: Palgrave Advances in Luxury Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Palgrave Macmillan, 2017 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 AMA. Place hold Add to cart (remove)
	293.	Meta-luxury: brands and the culture of excellence / Manfredi Ricca and Rebecca Robins by Ricca, Manfredi Robins, Rebecca Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, Palgrave Macmillan, 2012 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 RIC. Place hold Add to cart (remove)
	294.	How brands become icons: the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Series: Harvard Business Review Press Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. Harvard Business School Press, 2004 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 HOL. Place hold Add to cart (remove)
	295.	Building a storybrand: clarify your message so customers will listen / Donald Miller by Miller, Donald Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, HarperCollins Leadership, an imprint of HarperCollins, 2017 Other title: Building a story brand Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.802 MIL. Place hold Add to cart (remove)
	296.	Designing brand identity: an essential guide for the entire branding team / Alina Wheeler by Wheeler, Alina Edition: 5th edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, Wiley, 2018 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 WHE. Place hold Add to cart (remove)
	297.	Fusion: how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn by Yohn, Denise Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Nicholas Brealey Publishing, 2020 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 YOH. Place hold Add to cart (remove)
	298.	Advanced brand management: building and activating a powerful brand strategy / Paul Temporal by Temporal, Paul Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Great Britain, Harriman House Ltd, 2019 Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.827 TEM. Place hold Add to cart (remove)

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