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341.
Understanding Indian consumers by
Material type: Text Text
Publication details: New Delhi Oxford 2018
Availability: Items available for loan: (1)Call number: 658.834 MAH.
342.
Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. by
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2019]
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.812 CHA.
343.
Database marketing: analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • 12063659
Publication details: USA : Springer, 2010
Availability: Not available: H.T. Parekh Library: Checked out (1).
344.
China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan and Michael Zakkour. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi Wiley, [2014]
Online access:
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 CHA.
345.
Addictive consumption: capitalism, modernity and excess / Gerda Reith by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 339.47 REI.
346.
Economic psychology / edited by Rob Ranyard. by Series: BPS textbooks in psychology ; 2380
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Wiley 2018
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 330.019 ECO.
347.
Consumer society : myths and structures / Jean Baudrillard. by Series: Theory, culture & society series
Edition: Rev. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : Sage Publications, 2017
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 306.3 BAU.
348.
Next economy : will you know where your customers are? / Elliott Ettenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 ETT.
349.
Age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2019
Other title:
  • The age of surveillance capitalism: the fight for a human future at the new frontier of power
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 306.3 ZUB.
350.
How Harsh Mariwala 'groomed' Marico / R. Gopalakrishnan, M. Suresh Rao by Series: Shapers of business institutions
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd 2021
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8 GOP .
351.
Curious marketer: expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gurgaon, Haryana, India Portfolio, Penguin 2017
Other title:
  • The curious marketer: expeditions in branding and consumer behaviour
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.820954 BHA.
352.
Should we abolish household debts? / Johnna Montgomerie by Series: The future of capitalism
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Medford, MA Polity 2019
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 332.743 MON.
353.
Marketing manipulation: a consumer's survival manual / Michael Kamins by Series: World Scientific-Now Publishers series in business 2251-3442 ; Volume 14
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey World Scientific 2019
Availability: Not available: H.T. Parekh Library: Checked out (1).
354.
Consumer behavior: building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser and Amit Mookerjee Contributing Authors, Linda L. Mothersbaugh, Carolyn (Casey) Findley Watson by
Edition: Fourteenth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill Education 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.8342 MOT.
355.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: H.T. Parekh Library (5)Call number: 658.8342 SCH, ...
356.
Consumer revolution, 1650-1800 / Michael Kwass by Series: New approaches to European history
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY Cambridge University Press 2022
Other title:
  • The consumer revolution, 1650-1800
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 339.47 KWA.
357.
Competing against luck: the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Business, an imprint of HarperCollins Publishers 2016
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.4 CHR.
358.
Hooked: how to build habit-forming products / Nir Eyal with Ryan Hoover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio/Penguin 2014
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.575 EYA.
359.
Creating value with data analytics in marketing: mastering data science / Peter C. Verhoef, Edwin Kooge, Natasha Walk and Jaap E. Wieringa by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.83 VER.
360.
This is lean: resolving the efficiency paradox / Niklas Modig and Par Ahlstrom by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Halmstad Rheologica 2023
Availability: Items available for loan: H.T. Parekh Library (1)Call number: 658.5 MOD.
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